Juliet’s Journal
“A thing that you see in my pictures is that I was not afraid to fall in love with these people.”
— Annie Leibovitz
Small Business
Personal Brand Portrait of Lisa Halter of Halter Associates Realty in Bearsville, New York, a hamlet of Woodstock, NY.
Personal brand imagery, photos for you website or a lifestyle shot to complement your headshot, who needs what? What it boils down to is content. What’s your style, what do YOU want to share? It’s all about telling your story. Who are you and what are you up to? What do you want your audience or potential clients to know about you and your business? I am here to help you translate it into images, and give them a better sense of how you might be able to contribute to their needs.
Miriam Novalle of T Salon and High Tea
Miriam has used this image on her marketing materials including the tea containers and even her Facebook Profile Picture.
Lisa Halter of Halter Associates Realty
When Lisa hired me for team headshots, we made a party of it at their Bearsville offices. She had a new website and wanted to have headshots of everyone in the company to match in order for the site to have a clean and contemporary look. At then end of the second day shoot, we made this image. Isn’t she fab?!
Maureen and Jeffrey Viglielmo, Dentists in Kingston, NY
Jeff called me when they needed images for the brochure for their company Drs Viglielmo Biological Dentistry.. They had a formal portrait they loved but wanted something casual when the tree outside their office was in bloom. We also staged pictures of them working with patients so they could be seen “in action”. It was really fun to be with them behind the scenes at the dental office!
Featured!
Juliet Lofaro Portrait Photographer new studio business spotlight in Ulster County Chamber of Commerce newsletter and the Kingston Freeman.
Just like so many of you, I needed a new portrait. I was interviewed for an article about my business! I went through the wardrobe, make up, and different set ups to land on a new picture of myself that I love. Now I am using it for my profile picture on most platforms.
The Ulster County Regional Chamber of Commerce invited me to be a spotlighted business in their March 2022 newsletter, which gets sent to members and published in the Kingston Freeman. It’s quite an honor and I thank the President and CEO Ward Todd, and Robert Mitchell who wrote the article which you can find here.
A Journey into Creativity
The Clubhouse Apple Challenge
Hosted by Cent Magazine and Michael Lee
The challenge: One apple, one set, one light, 500 images without stopping (unless to eat or use the bathroom). It took me three hours and forty minutes. The next step was to edit down to 50 and post to my Instagram Highlights. Michael Lee selected Jordan Grobe, and I was chosen the winner by Jo Phillips, Creative Director and publisher of .Cent.
When I was done, my brain was exhausted. At around frame 57, I was concerned about what variations I could come up with. By frame 250, I held my camera with a 50 mm lens right up against the apple to create a blurred yellow sphere. Using a flat LED panel really helped with lighting versatility, as this shot was the apple sitting right on it in the set.
My takeaway: Since I’ve been thinking about clarifying my vision in my portraiture, I want to try this with a human. No intentional outcome. Shoot to play with light, form, and expression.
Look for our images in the June 2021 issue of .Cent magazine!!
glo spa
Images of Glo Spa for Mari of Evolved Interiors in Woodstock, New York.
I photographed glo spa in Woodstock, New York for the design/build company Evolved Interiors. The spa and Le Shag Capsule to use on their website and promotional materials. The top shot with the forsythia was on a billboard on Route 28 for a while, so that was pretty cool to see!
Mari of Evolved Interiors here in Woodstock in a blur getting ready for their grand opening back in 2017.
