Writing

Personal Brand Sessions with Holly Shelowitz
Women in Business, Business & Personal Branding Juliet Lofaro Women in Business, Business & Personal Branding Juliet Lofaro

Personal Brand Sessions with Holly Shelowitz

Holly Shelowitz came to me needing new images for her website and the many workshops and talks she gives in the Hudson Valley.

It was time to dig in. She has many facets to her business, so we landed on a concept with different locations, and even a different season so that we could tap into the natural beauty of the Catskills. The result would be an image library that she could pull from for a couple of years. Our locations were The Woods, A Farmer’s Market, and In The Kitchen. To me, this feels like Personal Branding at it’s best.

We began at the Kingston Farmers’ Market and I loved her light blue sweater against the rich tones of summer produce. Yes, even though she’s a natural woman, we dialed in a solid plan for hair/makeup/wardrobe. These details really make the image, and can be consistent or switched up throughout the image creation.

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November. If my Angel Portrait isn’t done yet, that means I’m dreaming and scheming so it comes together in the next week. Thats where I’m at. Do you have a creative push happening right now? If so, I want to hear about it! #angelpo
November. If my Angel Portrait isn’t done yet, that means I’m dreaming and scheming so it comes together in the next week. Thats where I’m at. Do you have a creative push happening right now? If so, I want to hear about it! #angelportrait #greigfarm #redhookny #playoutside #creativejourney #portraitphotographer #julietlofaro
My favorite place to be on Halloween. I’m very in touch with how much I love this community and people in general. So many laughs and smiles. #woodstockny #halloween2024
Reflection. Saturday selfie with some besties. #nyc #lincolncenter
Reflection. Saturday selfie with some besties. #nyc #lincolncenter
October is the best, don’t you think? I’m in the space lately of “right now is the best” so that’s part of it. #woodstockny #redhookny #portraitphotography #legacypictures #julietlofaro #playoutside #lovewhatyoudo
October is the best, don’t you think? I’m in the space lately of “right now is the best” so that’s part of it. #woodstockny #redhookny #portraitphotography #legacypictures #julietlofaro #playoutside #lovewhatyoudo
Back in the late ‘90’s I was working on independent films in NYC on set as a Stills Photographer. The pay was low the hours were long and the crews were amazing. Highly skilled professionals just making shit work. It was a blast. And you&
Back in the late ‘90’s I was working on independent films in NYC on set as a Stills Photographer. The pay was low the hours were long and the crews were amazing. Highly skilled professionals just making shit work. It was a blast. And you’ve never heard of most of the movies I was on. With non union sets, they could pull a still photographer for a day here and there with no commitment, so if someone of note was expected for a cameo, they’d need stills. This day was star studded and I knew about André as well as anyone who ever picked up a fashion magazine in the ‘80s or ‘90s. It was clear that he brought his own wardrobe, as he swept onto set wearing a white fur coat with a train. For a dinner scene. André Leon Talley would have been 76 today. ✨#setlife #independentfilm #productionstill
How about this crew!? I’m loving my time in the orchard shooting Magic Hour Portraits this past month. If you are thinking about a session, call me. I will encourage you to document yourself in this moment. Use it as a chance to stop and enjo
How about this crew!? I’m loving my time in the orchard shooting Magic Hour Portraits this past month. If you are thinking about a session, call me. I will encourage you to document yourself in this moment. Use it as a chance to stop and enjoy life right now. These four danced and laughed … and I’ll share more from their gorgeous session in the coming days.#stopandsmelltheroses #familyportrait #legacyportraits#woodstockny #redhookny #hudsonvalley #catskills #julietlofaro
Magic hour in an orchard. Catskill Mountain views.
Magic hour in an orchard. Catskill Mountain views.
Autumns past and present. Foliage sessions are fleeting, but they come with the opportunity to create something timeless. #woodstockny #playoutside #legacyportraits #julietlofaro #hudsonvalley #redhookny
Magic Hour Sessions are coming up this fall! What is it? A dreamy evening photography session in the apple orchard at Greig Farm in Red Hook. For you, you and your friends, family, or even if it fits for a business portrait. Get on my email list or
Magic Hour Sessions are coming up this fall! What is it? A dreamy evening photography session in the apple orchard at Greig Farm in Red Hook. For you, you and your friends, family, or even if it fits for a business portrait. Get on my email list or DM me your email address for more information and to have access to the first available dates! #redhookny #portraitphotography #hudsonvalley #legacyporttaits #specialevent #dutchesscounty #woodstockny
A couple of more images from @zoey.brady’s shoot. During a consultation with another high school senior this week, the new client said she liked how you can see Zoey’s power in these photos. Yes I want you to look good, but I’m alw
A couple of more images from @zoey.brady’s shoot. During a consultation with another high school senior this week, the new client said she liked how you can see Zoey’s power in these photos. Yes I want you to look good, but I’m always digging for something deeper in a portrait session. This made me smile. #seniorsession #woodstockny #redhookny #catskills #husdonvalley
November. If my Angel Portrait isn’t done yet, that means I’m dreaming and scheming so it comes together in the next week. Thats where I’m at. Do you have a creative push happening right now? If so, I want to hear about it! #angelpo
My favorite place to be on Halloween. I’m very in touch with how much I love this community and people in general. So many laughs and smiles. #woodstockny #halloween2024
Reflection. Saturday selfie with some besties. #nyc #lincolncenter October is the best, don’t you think? I’m in the space lately of “right now is the best” so that’s part of it. #woodstockny #redhookny #portraitphotography #legacypictures #julietlofaro #playoutside #lovewhatyoudo Back in the late ‘90’s I was working on independent films in NYC on set as a Stills Photographer. The pay was low the hours were long and the crews were amazing. Highly skilled professionals just making shit work. It was a blast. And you& How about this crew!? I’m loving my time in the orchard shooting Magic Hour Portraits this past month. If you are thinking about a session, call me. I will encourage you to document yourself in this moment. Use it as a chance to stop and enjo Magic hour in an orchard. Catskill Mountain views.
Autumns past and present. Foliage sessions are fleeting, but they come with the opportunity to create something timeless. #woodstockny #playoutside #legacyportraits #julietlofaro #hudsonvalley #redhookny
Magic Hour Sessions are coming up this fall! What is it? A dreamy evening photography session in the apple orchard at Greig Farm in Red Hook. For you, you and your friends, family, or even if it fits for a business portrait. Get on my email list or A couple of more images from @zoey.brady’s shoot. During a consultation with another high school senior this week, the new client said she liked how you can see Zoey’s power in these photos. Yes I want you to look good, but I’m alw